Reading Time: 5 minutes Why the digital patient experience matters for HME providers Once almost an afterthought, the digital patient experience has now become a priority in healthcare. The need to meet patient demand is big part of this. But it’s also a result of more care providers realizing that a superior digital experience can also improve patient engagement, […]

Reading Time: 4 minutes HR expert explains what signs to look for and why it’s so important to find a remedy By Rachel Hoover, Brightree’s Senior Talent Acquisition Partner The numbers say it all: 75% of workers indicate that they’ve experienced burnout – defined by the World Health Organization (WHO) as a syndrome stemming from chronic workplace stress that […]

Reading Time: 4 minutes This is the second part of our two-part blog on marketing best practices to promote your HME business. Missed the first part? Read it here. Once you’ve established your goals and identified your audiences – even those imaginary ones from buyer personas – you can keep building relationships with your patients and referrers with these […]

Reading Time: 3 minutes Every business leader faces a similar dilemma: How do I tell people about my business and share what makes us better than the competition with my audience? The answer is excellent marketing campaigns – but where to start? One option is to hire an outside advertising firm to build your brand for you, but this […]

Reading Time: 4 minutes The most important part of software implementation is being able to understand exactly what it is you’re implementing. Having a team that can work with you toward achieving go-live success is essential to help you be more knowledgeable about your new application. It will also go a long way in enabling you to get the […]

Reading Time: 3 minutes If you manage a home care business, you’re likely no stranger to the industry-wide shift towards facilitating a digital experience for your patients and referral sources. As Nupura Kolwalkar, Brightree Chief Product Officer, explains in this blog, modern patients not only prefer but expect to have the same online customer service experience with their medical […]

Reading Time: 4 minutes This is the second part of our two-part blog on new business trends for HMEs in 2022 and beyond. Missed the first part? Read it here. There are a variety of market forces at work – competitive threats from non-traditional consumer savvy market disrupters, the changing expectations of the patient, and the focus on coordination […]

Reading Time: 4 minutes The COVID-19 pandemic has forced dramatic changes in healthcare delivery in the US. It has exposed the human and financial costs of the nation’s health inequity. And it has accelerated change — forcing us to shift to virtual health and more care delivery in the home. Yet the infrastructure and forces required to sustain this […]

Reading Time: 2 minutes Brightree customers are making a huge difference in their patients’ lives, and we’re excited to continue to support you as America’s most trusted HME software provider.